Selling Southern California real estate requires specialized marketing systems and strategies that will meet your objectives. Rick uses a systematic approach to market your property by combining a carefully orchestrated marketing plan to reach the proper audience of buyers qualified to purchase your property.
Since no two properties are alike, Rick’s personal inspection is needed to evaluate your home.

In formulating a marketing plan, the objective is to sell your home in the shortest period of time at the highest price possible.

Since each property is unique, Rick will tailor a marketing plan specifically to real estate buyers and brokers to sell your home. Some of the components and services include:

1. Criteria for determining the marketing price

  • Fact sheet of comparable properties
  • Market Evaluation
  • Pricing Strategy

2. The marketing components to be used

  • Social Media Strategy
  • Fact Sheet of the Property
  • Property Video Tour and Photography
  • Customized Marketing Solutions
  • Virtual Tours
  • Email Marketing Campaign
  • A Range of Print Advertising
  • Full Color Property Brochure
  • Targeted Direct Mail Campaign
  • Broker Targeted Advertising and Marketing
  • Press and Public Relations Networking Events

3. Information about Coldwell Bankers support system and my personal involvement

  • Financing support coordination
  • Quality control with escrow
  • Assistance with consultants
  • Regular Communication and Updates

Rick’s personal involvement in every aspect of the property sale, from the execution of a listing agreement to the conveyance of the property, is supported by Coldwell Banker’s  powerful engine. is a cutting edge website that features all homes listed on more than 20 Multiple Listing Services in Northern and Southern California. includes more than 200,000 listings throughout the United States and Canada. The comprehensive site attracts between 6 and 11 million hits weekly and between 170,000 and 200,000 user sessions weekly.

In the meantime, it will be helpful to evaluate your home with grater approximation if you send us some basic information, such as:

  • Address
  • Property Type (Single Family, Townhouse, Condominium, Duplex)
  • Approximate Square Footage
  • Lot Size
  •  Year it was built
  • Number of Floors
  • Number of Parking Places
  • Overall condition of the house on scale 1 to 10
  • Home Style
  • Updating or Remodeling done